![]() But 48% split their listening time equally between the two services. Of those numbers, only 8% stopped using Pandora completely in favor of iTunes Radio. Around 72% of consumers that were surveyed had iOS 7 installed and 40% of that group tried iTunes Radio. Should Pandora be concerned about iTunes Radio? Canaccord Genuity, a Canadian banking and financial services company, reported a survey saying iTunes Radio lags in consumer perception due to poor automated song selections. In comparison, Pandora reported 72.7 million monthly active listeners and 1.36 billion hours of music served last month. Last week, Apple said that iTunes Radio hit 20 million users that have listened to 1 billion songs. ![]() Apple’s iTunes Radio is one of Pandora’s newest competitors. ![]()
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